Here at 46pgs. we want to represent the one thing everyone has, the one thing we all live for, the only thing pushing us on through the routine and boredom of everyday life: her majesty, The Passion. Each and every one of us has that special song, book, movie scene or personal motto that connects us to our passion.
Is there anything more honest or more cherished within ourselves but that passion?
Can you count the times you wanted to explain every second of your favorite movie scene to your friends? To marvel together at the way the actor delivers the lines as if he were possessed by the character he’s playing? To ask everyone around you to pay attention to the exact part of the song when the drummer hits the ride cymbal during a mini pause? To quote your favorite writer and wish to explain to the present company what’s so fantastic and amazing in a certain sentence or paragraph? To analyze the perfection in a drawing of a hand in your favorite comic book? Have you ever caught yourself watching the same movie even twice in a day, just to get to the 45 minutes where your favorite actor somehow managed to condense the entire point of your life’s philosophy? Weird shit. Isn’t it?
Passion! That’s what it’s all about. It’s the thing that makes us get up in the morning and the thing we get back to in the evening.
46pgs. is a magazine that wishes to show that passion in words, pictures and letters. Is there a finer tool to represent a thing so beautiful, so cherished, so nurtured than graphic design? We’re talking about the real thing here: the unfinished, the “wrong”, the draft which you crumple and throw in the trash, only to fish it out after a few days, straighten it out by hand, take a photo, crop only a certain part, to finally end up with the “perfect” piece. The grunge design of the 90s is the package enclosing the passion in every article in this magazine. The gone but never forgotten style born in the early 90s, banished in the mid-2000s for being “regimentally unsuitable”, only to be replaced by the clean, flat, sterile and surgically precise corporate design which is nowadays considered as “the right stuff”. Or so I thought.
I was assured that the truth is different 3 months ago, when my very good friend (Nikola “Nikica” Rafaeli) – a man who had never forgotten me and literally dragged me out of the hole I had confined myself to, despite the fact that we hadn’t seen each other for 15 years before that – convinced me to write the first “letters” to several designers whose work I’ve admired (in some cases for over 20 years). The letters said more or less the same things I’m writing here now and proposed that they “design” their passion in the space of a few pages.
Each and every one of them confirmed immediately and graciously sent in their submissions in the agreed timelines. They didn’t do that because the grunge/trash aesthetic was rendered obsolete or has been “replaced” by something better. Oh no, quite the opposite. The “Grunge/Trash” style, as I like to call it, has literally been banished, cast out, exiled. 46pgs. wants to bring it back and re-embrace a more intimate approach, be it hands-on, scalpel-on, scissors-on, letraset-on or any other form or technique. We want the old school. Yes, we want the old school back and we want it now.
By doing that, I’m hoping to communicate the feeling born inside me when I first heard a Motorhead song, when I figured out what it was that Lemmy was saying at the beginning of “Doctor Rock”. It’s giving me goosebumps as I write this, making the hairs on my arms stand on end.
We want to escape from this shitty year 2020, but not by closing our eyes and mouths to the rampant revisions of totalitarianism, to the sleaziness of the elites or to the lies of their politician marionettes, by “wisely” looking the other way and not talking about injustice. Quite the contrary. Through our own passion, in every article, in almost every page, we will speak up and warn about the dangers of silence, of lethargy, of letting others fight our battles for us. Hell, the entire fucking concept of the magazine is contradicted to the idea of making peace with the mainstream, the mediocrity. When was any kind of passion at peace with mediocrity? Did mediocrity ever produce anything worthwhile, any kind of radical change, any new motivation or instant inspiration? No, it was always disobedience that brought about the really big things, big discoveries, big changes. Disobedience and a state of mind, not to mention of heart, which refuses to corrupt itself with mediocrity, because any movement that’s intent on real change is inherently relentless and uncompromising.
We want to hear Lemmy warn “All right, all right, I hope you sons of bitches see the light!” for the first time, once again. We want to be floored by John Bonham’s drums returning after the guitar solo in Rock and Roll, once again. We want to gasp as Jack Nicholson roars “You can’t handle the truth!”, once again.
We wish for the up-and-coming generation of young people to feel everything that I’ve written here, we want 46pgs. To be something they can rely on, they can connect with, they can be motivated by – to make a difference. A relevant, significant difference. We want them in on it, we want them to exhibit their own passion to us – whatever that passion may be. We want to show them and tell them that the truth is the only right path and that they are absolutely right to chase their dreams. To follow their passion to the ends of the world. We want the same for ourselves – to reclaim our place, to look deep into our hearts and find that little corner where a teenager is patiently waiting, ready to change the world. It is never too late. We are coming.
As for me, I have been stashing my own works on various forms of storage for 22 years, without ever publishing them or showing them to anyone else. In the year 2020, now 44 years old, I decided to give it all I’ve got and start chasing my dream, together with all of you brilliant and honest people, writers and designers, but above all – good friends.
46pgs. /magazine with a graphic heart/forever/FTW